Monday, March 9, 2009

TATA Prima Concept

Tata Motors seems all set to take its next big step ahead in the passenger car segment. Designed by Pininfarina, the Prima looks absolutely fabulous – it definitely wouldn’t look out of place parked next to a Toyota Corolla Altis or Honda Civic.

Prima, the concept luxury sedan is an iteration of the next generation luxury sedan from Tata Motors. It combines the fundamental design characteristics of the Tata brand, as seen in the Tata Indigo, with sporty curvatures to create a coupe-like silhouette, simple yet refined with an inherent premium.

The Tata Prima’s large wheelbase of 2.70 metres endows it with excellent interior space that a luxury sedan demands. The subtle treatment of the C pillar, the hallmark of a Pininfarina design’s gracefulness and sporty characteristic, brings forth a coupe-like sloped cabin and tapering back without compromising interior space.

The result is that the Tata Prima concept exudes an overall elegance, endowed with style, luxury and comfort and proportions that are classical yet modern. Of course, the Prima is only a concept car at this stage and we don’t know when Tata Motors will actually launch a production car based on this concept.

But we’re willing to bet it would be in the not too distant future – perhaps even as early as mid-2010. Fitted with a 1.6 or 1.8-litre petrol engine or a 1.8-litre common-rail diesel, a Prima-based luxury sedan could actually be the car with which Tata Motors can take on competition from Germany and Japan.

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